Company News, Regulations

NAD Recommends Sun Products Discontinue Certain Claims

Case refers to All with Stainlifters following Church & Dwight Challenge.

The National Advertising Division has recommended that Sun Products, Inc., discontinue or modify certain comparative claims for the company’s “All with Stainlifters” laundry detergent. Further, NAD determined that the advertiser took necessary and appropriate action in voluntarily discontinuing a “Grass Stain Demonstration” video posted at its YouTube channel.   NAD is an investigative unit of the advertising industry’s system of self-regulation. The Council of Better Business Bureaus administer...

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